On November 17, the Latin GRAMMY Awards will honor the biggest names in Latin music. With YouTube viewers around the world watching more Latin music than ever — 55 Latin artists have songs in the YouTube Top 100 music charts this year alone — we decided to look at which nominees would have the highest chance of winning if the winners were selected based on views of their songs on YouTube during the GRAMMY eligibility period.
Latin GRAMMY Predictions: Record of the Year
When it comes to the Record of the Year, this year’s Latin GRAMMYs have a clear winner if song popularity is our metric of choice. Enrique Iglesias and Wisin’s “Duele El Corazón” is far and away the most-played track on YouTube, with more than twice as many plays as Carlos Vives and Shakira’s “Bicicleta.”
Latin GRAMMY Predictions: Song of the Year
While Record of the Year honors the performer alongside the producers, engineers, and mixers of the track, the Song of the Year award recognizes the songwriters behind some of the biggest hits of the year. Among the ten nominated tracks, Enrique Iglesias & Wisin’s “Duele El Corazón” once again stands out as the most-watched track:
Best New Artist
The Best New Artist category for this year’s Latin GRAMMYs is — when compared to the Song of the Year and Record of the Year — a much closer race. Nevertheless, Manuel Medrano’s YouTube views over the past year and a half suggest that the singer of “Bajo El Agua” and “Una Y Otra Vez” are more popular than newcomers Mon Laferte (“Tu Falta De Querer”), Morat (“Cuánto Me Duele”), and Joss Favela (“Cuando Fuimos Nada”).
Latin GRAMMY Predictions: Urban Song of the Year
If YouTube’s weekly Top 100 Charts are our barometer for highlighting the songs that people love, Latin Urban music is tremendously popular on YouTube. The most popular song of all the Urban Song of The Year nominees is Yandel’s “Encantadora,” beating out the likes of Cosculluela & Daddy Yankee’s “A Donde Voy” and De La Ghetto’s “Acércate.”
Urban Album of the Year
J. Balvin is one of only four Latin artists (the others being Enrique Iglesias, Shakira, and Romeo Santos) who, at the time of writing, have videos that have received over a billion views. Although Balvin’s billion-view song, “Ay Vamos,” was on a previous album, tracks like “Ginza” and “Safari” have proven immensely popular, and have led to his Energía being the most listened-to album of all nominees. Farruko’s Visionary is next in line, followed by Emicida’s Sobre Crianças, Quadris, Pesadelos E Lições De Casa…, El B’s Luz, and Arianna Puello’s Despierta.
How closely will popularity sync with the decisions of this year’s Latin GRAMMY judges? We’ll have to wait until November 17 to find out!
— Posted by the YouTube Culture & Trends Team